MS&L Digital

Opening keynote: Where to find conversations

New paradigm: “user-generated publishing.” Users look to other users and now consider each other experts.

I like this concept.  Just the other day we were discussing with others the idea that bloggers must be treated like traditional journalists, and this concept backs it up. As bloggers continue to produce more and more quality content, that idea that they’re not experts should disappear. 

Or at least I hope.

Apr 03 2008 ∞

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MS&L Digital, MS&L’s award-winning interactive arm, is based in New York and Ann Arbor. It offers the gamut of strategic capabilities, from traditional web development to industry-leading corporate blogging, editorial content creation and innovative online marketing and outreach. We have expertise in web design, content creation and management, blog development and management, blogger media relations, program- and product-based microsites, database development, viral web movies, promotional contests and interactive games, online newsroom development, interactive infographics and corporate sustainability reporting.